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| - MidiCi, which is Italian for "You tell me," is a chain of fast casual pizza restaurants that recently opened up their first Phoenix location over in Desert Ridge Marketplace.
Yes, really. We've opened yet another "fast casual" pizza restaurant - as if we don't already have enough of them already. But what makes MidiCi dramatically different than the others, you ask? It's simple. They don't cut corners. The strong emphasis on quality and execution far exceeds what you'd find at your usual Fired Pie/Mod/Pieology, or whatever assembly line joint you're visiting this week.
MidiCi operates like a fast casual pizza chain on steroids. They have a trendy setup, complete with mandatory techno-ish music, and an elaborate menu of starters and pizzas that would easily work well at any mid-level pizzeria. Granted, I do have some issues with them marketing themselves as "Neopolitan," while still having the audacity to put a Hawaiian pizza on the menu - but whatever.
We started with their burrata with melon and prosciutto. We've had bad luck with our burrata experiments lately, but their offering is actually pretty decent. No, it's not quite on par with some of the major players in Phoenix (or Flagstaff), but for 8.50, it's a steal. We also ordered their mozzarella meatballs, which were respectable as well.
For pizzas, we ordered the margherita as a baseline, as well as the egg 'n bacon, which includes a combination of rosemary potatoes, bacon, sausage, and a free-range egg to top it off. Honestly, the pizzas are actually very good quality. Sauce tasted great, crust had flavor depth and char, and cheese was top notch. The breakfast pizza, which is incredibly difficult to pull off, was also good - although we both agreed it wasn't quite at the same level as a local pizzerias version of it. Nevertheless, what you can obtain is very good stuff. Additionally, the prices are surprisingly cheap for both the amount and quality of food you receive.
We ordered their Nutella calzone for dessert. As always, it's extremely hard to mess up anything with Nutella. My girlfriend enjoyed the inclusion of berries, whereas I would have been fine with just the Nutella itself. The dessert order was massively delayed for some reason, but they at least acknowledged the mishap.
Being a pizza snob, there are a few things that make me roll my eyes. Boasting about only using four ingredients in their dough (like every other legitimate pizzeria in the world) means they must be targeting a clueless customer base. And seeing about seven pizzas just sitting on the counter for 5-10 minutes waiting for the server to deliver them was enough to make my girlfriend and I cringe. Anyone who is familiar with wood-fired pizzas knows that it's essential to consume the pizza straight out of the oven.
Aside from these minor complaints, I'd still give this place a very solid recommendation. With good prices, high quality, and solid execution, this is probably one of the better (if not best) fast casual pizzerias we've visited in Phoenix.
Highly recommended!
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