I finally tried it!
The falafel is to die for, the hummus pretty good, and the salad/rice is standard. Overall, very affordable and tasty. I can tell why everyone loves it here.
I didn't love the eggplant; it was a bit greasy and tasted bitter.
The guy who rang me up was very helpful and friendly. I think it would be fun to stop back with friends and make a night of it. When I stopped by, I just grabbed lunch to go.
Definitely check it out. This place is a Madison staple. And vegetarian galore.