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| - Okay so, from my experience if you want to be taken seriously in this store you need to walk in WITH GUSTO. (And preferably not on a weeknight past 5pm, or on a weekend at any time. If you're a 9-5er, come on your lunch break or book a 'doctors appointment' off work.) At first, I meekly popped my head in a few times, did a lap and when staff completely ignored me because I look like a raggamuffin most of the time, I was like, 'fuck those bitches!' and left. This has happened to me more than once during rush hour (on my first few visits), but now I know that you gotta be confident and GO FOR IT. Walk in like you mean biz-nass. Furreal. Assert yourself, ladies! It is worth it.
Anyway. I have had two successful and great trips here so far. For my fitting I made an appointment post-5pm on a weeknight, had to wait for about 15 minutes for my fitter. (Bring a book!) Was sized at 30FF/32F and was given a bunch of options to try. The first visit may be a bit of a crap shoot for bras, as the person helping you may not know your style yet, what you're looking for, what your preferences are, etc. The better you can articulate that, the better they will be able to help something that suits your needs. I ended up walking away with three bras, all of which fit differently but great. One of them kept digging into my sternum painfully and left welts the first few times I wore it (ironically, this was the most expensive/$250 bra) but I adjusted the straps a bit and the problem was fixed. That one is still a bit snug but the other two are great.
Second experience was good, quick, and dirty - I knew what I wanted and the fitter translated my ideas EXACTLY into the kind of bras I wanted. VERY very very happy especially with this second experience! Which is why I say go in KNOWING somewhat what ya want. They will help you exhaust your options.
Went to a diff store (not SFYS) in between my two visits... liked a few items and fitter was very nice, change room was a bit frumpy, and had very few items in my size. SFYS experience was much better - fast, efficient, and successful - got what I wanted in record time, day of. Walk in, walk out, good to go! Will rarely make the mistake of going elsewhere again, other than to check out different stock/styles during sales.
What I love about this place is that the people working there generally have a good eye for style. While I'm sure many frumpy old ladies shop here, there are no frumpy old lady fitters here, nor will they give you anything that makes you look like that. They have a great selection of items, in a variety of styles, and a variety of sizes. Some bra stores I've been to, the selection looked a little 'cheap' and the styles were not fashion-forward (ie too cliche/905/porno), but here everything is presented with care. They may sell items at a more expensive price than other stores (for the same item), but they will make sure you have the one that actually fits you and they will likely have the one for you in stock (ie in the right size and colour) so you don't have to order it. Seriously, a few bra shops I have gone to said it might take them a month to get me a sports bra that fit, and all of this after hours in the fitting room. Fuck that. Do it right the first time and go here - they have the expertise AND the endless stock of merchandise.
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