I suffer from recurrent plantar fasciitis and I was limping from my heel and foot hurting so bad in my old shoes. I work in a warehouse so good footwear really is essential. I decided enough was enough and I looked up a runners store to see what they could do for me. After some previous research and recommendations for shoes I went in the be evaluated. The woman who helped me (wish I could remember her name) had me try on the pair I had researched and she picked out another shoe that she had in mind. After watching me stand and walk I actually had a hard time choosing because they both felt great but I ended up walking out with her recommended choice, bonus points because it was New Balance and I've always been partial to NB. It's been about 3 months and with the shoes and helpful stretches I was given by the employee after a week or so I was doing so much better! My PF is acting up again but I blame myself for not keeping up with the stretches. All in all its a great store. If you struggle with the idea of paying "a lot" for shoes this is definitely one of those cases where you pay for quality and I promise it's worth it. My shoes ended up being $120 but I have never been happier with shoes. I'm going back today to get Oofos flip flops.