Total Wine is what is wrong with wine retail in Phoenix. It represents the lowest common denominator, corporate wine, impersonal environment, weak product knowledge, and a soul sucking wine shopping experience. If you want competitive pricing on Kendall Jackson or Cupcake, you just might get that here. If you think there's more to wine than mass produced and mass distributed offerings, and corporate directed buying of uninspired wines, this store is probably not for you. (It's not to say that every single wine on their shelves is terrible or uninspired, but good luck finding the few gems they have in this horrendous layout, and with the too frequent lackluster customer service.)