Not sure why there is so much hate for this place. I went today with The Wife and The Kid around lunch time. There was no line and the ordering process was relatively easy. Seemed to be more staff there than were probably necessary but I think some of them were getting trained. The decor is industrial and +1 for the cool soda machine. It smelled nicely of char but there was definitely an odor of burned gas. It wasn't terribly pleasant, but fortunately there was a very nice patio outside with nice tables and chairs.
We ordered a Margherita pizza combo with meatball side and a Chicago style (think meat lovers) pizza. They were fairly rapidly put together and baked in that huge oven. Of note, their vaunted organic basil looked really pitiful- like it had been taken out many days ago. See photos for proof. They probably should pick out less of it at a time.
But how was the pizza? That's all that matters right? It was quite good. We really enjoyed it. Nice crust, good chew, appropriate amount of char. Toppings were tasty- including surprisingly, the basil. My daughter ate an entire piece- of which she rarely ever does. The meatball was decent, though if I'm honest, it was lukewarm but the sauce was tasty. Like the touch of having ricotta on it. I think it was about as good as "My Pizzeta" in NorRo and this is far more convenient. I think that I'd consider calling an order in advance to grab and go.
So anyways, I thought this place was pretty good. Hope they find a way to exhaust more of the fumes from the oven better because really that was the only really objectionable thing that I saw. We'll be back again- when we're in the mood for pizza.