I love that they sell OPI and Essie Nail polish here! I love that they have specials and deals (equipped with mobile coupons) that you can add to get these products for an even lower price! They have a great selection of makeup and facial products such as Smashbox, Urban Decay, and Benefit just to name a few. You can find some great gift giving suggestions usually located on the middle displays. The staff is always friendly and some go out of their way to make sure that you've been helped. They have a nice selection of fragrances for both men and women but it's not as extensive as Sephora and they tend to be on the higher side than Sephora also (at least to me). The upside is that they do sell miniture bottles or roll on luxuary brand parfume that you can keep in your purse for a quick pick me up. Don't judge me...I like having options :)
If you haven't been to an Ulta yet go. You can find designer products as well as Drugstore products and they also have a Hair Salon on the inside if you would like a one stop shop...