A better selection or order/quiet/organization? The Nike Factory store here on Eastern doesn't have as great of a selection as the ones at the outlet, however it is quieter and more organized. Going to the ones at the outlets can be a stressful experience with the tourists with suitcases running into you and the difficulty in finding workers to help you out. You'll never have that problem at the Eastern shop.
There are only 4 dressing rooms, but you'll never wait in line. There is always someone to help you out and even the line for the register is non-existent!