Been shopping here for many years. What I like about it is reasonable prices, natural ingredients, excellent selection. Packaged foods do not have gmo, high fructose corn sweeteners, or trans-franken fats. Some organic products as well but noticed they will be bit more costly. They are definitely looking for the health conscious consumer without the price gouging! Love the salads, chips, frozen ethnic dishes, and free coffee in the back! Keep up the great work.