Absolutely the only toy/sex shop worth while in Madison.
This is no head shop with cheap toys and tacky lingerie.
They are so accepting and non-judgemental of everyone that walks through the door.
Knowledgeable and approachable staff! I've learned so much just from conversations with staff.
Friendly to people with disabilities- on some of their toys there are labels like 'larger buttons' etc. pointing out which ones are better for people who are differently abled.
All around a great sex positive, body positive, queer friendly heaven of a store.