This place is rated best for ice cream and gelato both on hipster and yuppy blogs. Finally ventured out to Leslieville to check out what the fuss is about.
Goal: Compare their burnt marshmallow to Greg's 'roasted marshmallow'.
First impression walking into Ed's: This must be what happiness smells like :)
Service: Friendly but mixed up the order for cone type
Price: Cheaper than Greg's kiddie size.
At first taste: Burnt marshmallow tasted marshmallowy.
After a few more licks: A bit too caramelly sweet, lacking the burnt part which Greg's does so well. After a while I was worried I got some other flavour. Still not sure if I actually had 'burnt marshmallow'.
Alternate lick: Pistachio from the BF's. It was very good.
Overall impression: They definitely have really good ice cream and I'll return, but to try some other flavour.