They match online prices ? What a sham ! Try bringing in an online item and getting it for that price. Example: I brought in a copy of the item on Amazon, Philips bulb for my Sony tv that cost $109 on Amazon. Most products are sold by vendors on Amazon. It was the same product but NO, it is considered being a third party item. 99% of Amazon products are sold by other vendors which is what Amazon is for! Fry's ads are another way to sucker you into their store while you try to argue with them that Amazon fulfills this product and ships it out from Amazon's warehouse. Yet I showed other businesses that sold the same Philips bulb but Frys says we don't accept from others that are not on our list. Really? I went through every manager in this Las Vegas store that was Asian descent, like myself, until I saw the GM, who was Asian as well and knew I wasn't going to win this battle. They knew that the Philips bulb was the last one in stock and I wasn't going to drive back home across town without it and wait another week to get it in the mail. So I bought it at $160 and swallowed my pride. Next time I'll just find a reputable seller online and get it shipped immediately. I will guarantee that the community in Las Vegas will here more about Fry's deceitful advertising.