Okay, after a dozen wing nights, I think I've figured it out.
Wingstop has the best chicken tenders in Madison. Made to order, juicy, tender, and tasty. Wings Over Madison has the best boneless wings (I think their sauces are the best) - not great but better than the competition. Buffalo Wild Wings has the best seating (but probably the worst food).
So before winging, ask yourself, do you want to eat some standard wings but are too lazy to chew off the bone? Pick Wings Over Madison. Do you want some juicier premium boneless tenders? Pick Wingstop. Are you drunk at noon and want to sit somewhere with your frarority brosters and watch the game? Pick BWW.