In my mind, most of the new DIY fro-yo places are pretty much the same. What makes Mojo best? Best fruit flavors (they almost always have either Pom-NRG or Acai available), best fresh fruit toppings, and the availability of BOGO coupons via the web. My choice over Yogurtology, Zoyo, and the other 5-10 places I've tried in the Valley.