I've been to Merchant three times. There won't be a fourth. I thought perhaps, my first experience was an off-night. Second time was with friends. Third time sealed the deal. The menu is unusually limited. There are showcases around the restaurant displaying fresh ingredients. Unfortunately, the menu disappoints after seeing the showcases.
The atmosphere is loud and echoing. It's difficult to hear across the table sometimes. Add live music to the mix and it becomes even more so. The extensive bar menu of specialty drinks is the saving grace to this restaurant. Dim lighting makes it incredibly difficult to read, and I'm not old!
My experience at the bar has been frustrating. Waiting longer than usual to get attention from one of the bartenders, (once waiting while they continue to talk to someone at the bar and dry glasses). If you have breasts and are single, you'll get quicker service.
With all the restaurants that Madison has to offer, there are plenty within the immediate neighborhood offering better service, a more accommodating atmosphere, and a larger variety of menu options.