El Rancho is not just a market...it's almost like a food village. As soon as you walk in, you're confronted with the hussle and bussle of people moving about, ordering food from one of the many stalls, and eating nicely priced burritos, meats, and desserts. I've been here twice and it's just a fun place to visit, like Christy T. said. There's just so much energy in here and some great aunthentic food that is quick to go! There's a yummy juice stand inside that sells a variety of aguas frescas and they even have homemade ice-creams, which unfortunately I couldn't try because they were cleaning up for the day and everything was already put away...
This is also one of the cleanest Mexican supermarkets I have ever seen....it's like the AJ's of Hispanic markets... with neatly placed products on every shelf. I'll upload pictures soon so you can get a peek. El Rancho is definitely more than your ordinary supermarket.... it's an EXPERIENCE!