I've lived very close to Rifca's for a couple of years, but finally decided to give it a shot. It usually smells pretty damn good when walking by. My hesitation came from other 'Mediterranean' places that have turned me away (just lookup the health reports for Kako Kabob down the block), not to mention other places more north of Major Mackenzie that were horrible.
This place is pretty damn great! The first time, I had the chicken shawarma and could not be happier with it. My second visit, again had the shawarma and also tried a half dozen falafel, which were made right in front of my eyes. Crispy on the outside yet soft and a hint of hot inside.