I mean the fact that this is one of the last remaining places in Madison that cranks out tortillas using an older than dirt creaky ass machine is enough to win this recent southwest transplant over. Nothing like a fresh corn tortilla loaded with carne and some pico to really get a guy going, but alas, I haven't tried their made to order food yet, but will head back there and update y'all when I do.
This review is solely for the market itself, which houses a number of hard to find Mexican ingredients and some popular novelties for all your cooking needs. I'm sure the meat/poultry offerings are... ehem... authentic, but that area of the place is a touch hard for me to stomach given the fact that weird meat makes me oogie. The aisles themselves are organized pretty well, but if you can't find something the owner (I think it's Mari) is super willing to point you in the right direction.
Side not, SloFood Madison holds monthly market tours featuring ethnic eats... I imagine these will continue until they run out of places to feature. I stumbled across Mercado Marimar on one such tour and have to say it's a cool way to connect to places you may not ordinarily stumble across on your own. Sound like something else you know... ?