Saw a place with a similar concept a while back while watching Shark Tank.
Essentially this place is Subway but with sushi.
The selection is amazing and some of their signature rolls are fantastic. But the real inherent value to check this place out is that you can literally have it your way (at BK). They also offer some of the best sweet potato fries that I've had in a long time (Its easy to screw it up)
There are two down sides that stopped me from giving this place 5 stars. One was the waiting time. I showed up with 2 other people and the waiting time to get everything said and done was too long. I would be concerned if there were more people in front or behind us in that scenario, thank god when I went there was no one there at all. The other problem with this place was the price, it was a little on the higher side than I had anticipated, but that being said, I'm getting things made to order, so paying a premium for it is not unheard of.
Otherwise, check this place out. Good food, good decor, definitely going back there in the future.