Gave it a try and while they obviously put a lot of time and money into the place, this is basically a hipster Jewish deli. No smoked sable because they have only freshwater fish (a fact about which they are quite adamant, as hipsters are wont to be). Lox made with trout, not salmon. Matzo ball soup made with beets. Huh? The food quality was good but this is not your father's kosher deli, but it is your hipster nephew's kosher deli.