The midwest is the land of plenty. Allow me to introduce you to it's grocery store. About 5x bigger than your biggest Safeway "Marketplace". (ha! what a joke.) For example, where Safeway may have, say, three brands of canned olives, Woodman's will have 10 or 20, and many of them will be local Wisconsin mom-and-pop suppliers. Really shitty produce is just symptomatic of the midwest, but you can get that 7 lb. beef heart. Can you pick up one of those at TJ's eh???