So I've been very excited for this new option to open in Middleton and finally had a chance to give it a try. Needless to say I'm pretty disappointed so far. The biggest problem is that the food is really bland. I didn't feel like anything was properly seasoned and spice was missing from pretty much every dish. By far the best thing I tried was the taco loco with potato and chorizo. That at least had a little depth of flavor (although could have been improved VASTLY by just a touch of sour cream and maybe cilantro).
I'm not trying to be harsh here, I genuinely hope the cooks/owners decide to get a little more adventurous! I imagine they're serving tempered down Mexican in an attempt to please a Midwest palate. I think this is a losing proposition. Boring food is just that, boring, no matter what flavor profile you wrap around it. Guys, give us a little spice, a little salt, a little citrus, a little SOMETHING! A grilled chicken taco must be more than cubed up boneless, skinless chicken breast in a tortilla!!!
I have every intention of trying I Love Tacos at least once more (I WANT it to work) but if my next experience is not significantly better that will be the end. I'd hate to see yet another venture fail in this location...