One on one consultation- you have the store to yourself. An eclectic and alternative style, and a lot to choose from and customize despite their small size. They had just moved to this location and I was at first a little off put by all the partially unpacked boxes, but the service was laid back and knowledgeable. I didn't feel like I was being "retailed' to, or in a wedding factory. Frocks was the first place we went to for wedding dress shopping, but my experiences at other stores, while nice, has just confirmed what I liked about Frocks and their dresses.