Stopped at Ulta after work to browse and look for a new face wash. As picky and sensitive as I am, I asked two associates for help-Susan and Florence-who each helped me for at least 30 minutes. Susan assisted me first (she was patient, informative and helpful), but after I went back to searching on my own I was still stuck. I was comparing reviews of products on my phone when Florence started assisting me. Unfortunately, Ulta doesn't give samples, but Florence said I could try out her favorite product in their salon sink to get a feel for it. She went above and beyond, and gave her own advice plus suggestions based on what she's seen work best for others. Totally didn't feel like she was just trying to sell me products, unlike when I go to Sephora. This location has a great staff and a huge selection.