I had no idea that Best Buy price matches. Call me slow. I don't shop there, ever. A super smart attendant named Franz helped get me great deals on my new Canon Digital Rebel. He used Best Buy's handy little price matching database to see that Target was selling the camera for a better price. He saved me $50 with that deal, plus an additional discount on the warranty ($70 for 2 years instead of $140). He also found out that Fry's was selling an 8 GB SANdisk for $20; Best Buy had it marked at $49.99. So, again, I saved another wad of dough.
I felt like I got the best deal possible; I guess that's why it's called Best Buy. I also had the Best Service.
I planned to buy my camera at a smaller, local shop that is owned by some friends. But the attendants were so rude to me that I left. I have no hard feelings about making my costly camera purchase at a big box store.
Kudos to Franz!