Went there the first time today and it was the best pho I ever had and all without MSG. They say they only use natural/organic ingredients if I am not mistaken but I am not sure if the meat is organic. The chicken in the pho I had seemed like real meat and not "plastic" chicken. Anyway, great flavours and I will definitely go back again and again. It also fills you up nicely but not too much so you don't feel bloated. A healthy alternative to all the burger/fast food in that area.