Aside from the name of this store totally having nothing to do with what it sells, I liked it.
I was on the hunt for sturdy winter boots. I was looking for something a bit different that would have a nice look but be functional (ie no crazy high healed snow boots - who does that??) I had hit most of the shoe and department stores in the mall when I came across this place. While they carried a lot of the name brands the other had, they seemed to have more variety in each category which I appreciated. The store also was better organized. Despite being busy, someone quickly asked me if I needed help. I had spent double the time in other stores without so much as a hello. She told me she had the same boots I was looking at (common line) but then went on to tell me what she liked about them in a meaningful way. She got me some to try on but didn't hover too closely while I decided - appreciated. She stayed close by enough doing other things that she was there is I needed more help (which I didn't). The lady at the cash that I paid was also really friendly and processed things quickly even though I was using a few different mall gift cards.
They aren't the cheapest shop in town but their prices were in line with others in the mall that carried the same brands. They had a lot of different types of shoes to choose from too which will probably earn them a return visit with me. After all, who can resist shoe shopping?