Wholesale Sports is basically a large toyland for wilderness fans. Comprised of rows upon rows of ways to filet and gut your fish, or campfire cook your favorite animal on a spit, it's an interesting place to take a look at every so often.
Now, I find that the selection and the pricing to be a little on the high side personally. I've found a lot of the same camping stuff at Canadian Tire for much less. Same with the fishing items... so I'm assuming that Wholesale Sports are more or less going for the more professional sportsman than the casual camper really.
Still, I do like some of the more interesting books and recipes on what to do with the local wildlife... though more in a amused fashion (honestly, I really don't want to know how to cook raccoon in the wild... unless it's nuclear holocaust time).
Outside of that, the staff seem friendly and knowledgable. They don't have anything for avid dragonboaters like myself, or at least nothing I've ever seen. Still, it's an Alberta co-op as I understand, so I do try to support it over Bass Pro when I can.