After a horrible experience at Ashley, Mor saved the day.
1.) The opposite of pushy sales people. They kindly answer your questions and can take a hint when they need to walk away. I spent an hour debating over a couch and was left alone for most of the time (which is what I wanted).
2.) Great selection at a variety of price levels. I found several pieces I liked. The couch I purchased was actually $1000 cheaper at Mor than at other furniture (and yes, it's the EXACT same couch and was not on sale).
3.) Free popcorn, soda, cookies, water. It's nice.
4.) Delivery is overpriced. $100 each to deliver a table and couch. But it was seamless (and I was worried after reading some of the reviews here). The table was in stock and delivered next day and the couch was in the warehouse in San Diego--said it would take until Friday to be in AZ, I requested delivery on Sunday morning, and it was there on Sunday morning. Guys put the table together very fast and were careful not to damage anything (were also VERY nice and called when they were on their way).