One of the originators of what I know to be E Side CLE-style pizza, Longo's IS pizza in NEO to me. Like Zeppe's and Geppetto's, they crimp their pan-style crust at Longo's. of the three, I'd say Longo's usually has the sweetest sauce (but still nice and zesty) and a thicker, airy crust. The bite of Longo's pizza I tasted yesterday was the same one I tasted at the E 185 St Old World Festival back in the 90's, and the same one I enjoyed in Painesville a decade ago. They are only in Mentor / MOL now, but the legend lives on!