Vegetarian nirvana. After moving to AZ from the SF Bay area, I was so excited to finally find a Ranch99 market. There, I discovered vegan 'frozen shrimp' (made of some sort of root), mushroom 'meat' and other tasty bits. The shitake mushrooms cost less here than anywhere else in AZ from what I can find.
Of course there are rice crackers, fun veggies, and lots and lots of tea.
Be aware - huge tanks of live animals,there for the chopping. Its a bit disturbing to the non-meat eaters. Avoid the back wall of the store.