Urban Cookies is probably the best cupcake shop in the Valley. I'd choose it over Sprinkles any day. If you ever have a chance to try their churro cupcake, you won't be disappointed - it's amazing! Their pineapple coconut cookie is also delicious! I rarely get more than 1-2 items at a time because they tend to lose quality over a day or so, but that's to be expected of fresh baked goods. Hit them up during their happy hour for half off!
My only critique is that they don't offer enough variety. I wish they swapped more flavors in and out more frequently!