The fact that I can generally get whatever I want on a 50% sale or a 40% off an item coupon is enough for me to come on in repeatedly to a store generally abhorred by my gender! I can see how perhaps the giant silk flowers display or the creepy Halloween-in-June aisles might throw some people into terror.
However, they have a giant selection of hobby paints, top-quality brushes, and even excellently discounted frames for manly man posters of cars or bikini models or cars in bikinis. So don't think it's all cake toppers and baby photo albums! It's just... mostly.