Aesthetic: Not a ton of seating. More of a takeout. They have the bar type seating against the wall with a chalkboard and chalk for some play. Stools have a nice backrest (although mine was very wobbly). I'd replace the bench outside with a table and 2 chairs. The menu wasn't hard to understand but could still have benefited from a better designer. I feel like they could do more branding with the Wolf image.
Food: Loved seeing them cut the meat in front of me. You could choose lean or fat, thicker cuts, etc.
I ordered the Chefs Reuben on Marble Rye. It takes a bit longer since it's a hot item, but it was well worth it. Everything tastes excellent. For only the 1/4 of meat it was still big and under $10. For my sides I tried the coleslaw and the potato salad. They do a non-creamy coleslaw which I love. It had a pickle to top off and I was stuffed and satisfied. They also offer classic coke bottles. Too bad they don't offer fries.
Service: Very friendly. Seem to be actually educated on their meats and can customize some things. A sign says they give you a retro coke glass with a purchase of a Big Bad Wolf.
From some quick chit chatting I learned how much pride they take in their process and recipes. I feel like the branding and design doesn't reflect that. I think they should market that more. The brand design might have been benefited from a more artisan/craft feel. Look forward to going back and trying the pastrami!