Although I feel daunted by how hip the staff seem to be, this is a good store. I am going to say that this place has the coolest name (and font) and best decor of any shop in Toronto. The owners are really cool too.
Lots of cool hipster and boho clothing and accessories. I don't usually buy anything here because i'm a little grown out of my designer denim/everything phase, so spending the cash seems silly, but if I had a disposable income and this was, like, 5 years ago, I'd probably buy the whole store.