The smooth texture of the frozen custard is un-beatable. I've been to a couple other frozen custard places but I still like this one the best. Although it's creamy and sweet the ice cream should be it's not too rich the way a place like Cold Stone could be. I favor the Concretes which you can add items to your chocolate or vanilla flavors to create what you want. My personal favorite is the blueberry added to the vanilla custard with pieces of waffle cone = heaven.