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| - Review 8/10 for the 10 bookmarked businesses to review before the end of 2016! From Meagan B.'s thread: https://www.yelp.com/topic/phoenix-yelp-phoenixs-10-firsts-of-2016
Chula: 1. Sexy, fine 2. Gorgeous 3. Cool, feminine form of chulo (From Urban Dictionary).
Hello sexy gorgeous cool seafood!
Hey, a fish market that doesn't smell fishy! The store is spacious, sparkling clean, and holds the freshest seafood you'll find in Arizona. When I walked in I was greeted warmly and one of the family members that runs this shop introduced himself to me. He went over the menu and their fresh fish selections for the day. Everything sounded so good I wanted one of each off the menu! Feeling a bit tropical today, I ended up with the Hawaiian poke bowl ($14) and a lime Arnie ($4). It was made in record time and the poke bowl was a beautiful sight to behold. My first thought was "Perfection!" and indeed every element was carefully prepared and compiled together for my bowl. The colors were intense and jewel-like, from the deep rich red of the tuna to the bright kaleidoscope of thinly sliced orange carrot, purple carrot, pink radish and cucumber, the light green edamame, and the brightly yellow mango. Unlike other poke that I've had where the pieces can be thick and unevenly cut, the tuna was cut into perfect cubes and I admired the chef's knife skills with not just the fish but with the sliced vegetables. All these ingredients were perched on a bed of short grain rice.
The marinade on the poke was simple: soy sauce and thinly sliced onion. There was a dusting of sesame seed and a sprinkle of crushed macadamia nut on top. While the tuna was leaning more towards the super salty side for me all the crisp vegetables and the rice helped disperse the concentrated flavor of the fish. The tuna itself was superb. It had a clean pure flavor.
The lime Arnie was super tangy and zesty. It was made with a mix of green tea and limeade.
Their fresh fish and seafood selection looked delectable and I will have to go here again to get some of their seafood by the pound. They can even do special orders for you, and can procure delights such as abalone and spot prawns if they are given notice in advance!
The actual shop is in a faded looking shopping plaza next to a martial arts academy.
Overall I was impressed with the quality and freshness of the food, and also the friendliness of everyone working here. You can tell they take a lot of pride in the product they sell.
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