OK, I like this place. I like the fact that a couple of cute sisters decided to take on the big boys (knowing Sprinkles was on it's way), and I think they've done a darn good job. My only negative comment would be that their space is huge and they only utilize about a third of it. I can imagine a really cute decor, but sadly, it remains kind of sparse. It makes you want to go eat your cupcake outside.
I looooove red velvet with vanilla frosting and theirs is particularly good. I've had them at Buttercream and Magnolia in NY, and this one competes. The cake part is moist and the top has a little "crunch" to it under the frosting. Having said that, they do go a little overboard on the frosting. It makes the cupcakes look beautiful but I sometimes feel like I'm going to pass out (or explode) from sugar shock when I eat a whole one.
I bought into the Sprinkles hype when they first opened, and I can't dog them. They do a nice job and I will pop in there now and then. However, my heart belongs to Cupcakes. I like to support the little guys.