We got our tickets on Groupon, which I highly suggest because regular priced tickets for the LINQ are just ridiculously high. We came around 10 pm on a Sunday on Fourth of July weekend and it was pretty empty. They allow drinks in the observation wheel which are available for purchase in their lounge which is on the way to the observation wheel.
They have like 8-10 seats available in each cabin so if the wheel is packed, be prepared to stand for 30 minutes.
The view is beautiful, even though you can only see half of the Strip. You cannot see anything past the Venetian.
It barely feels like it is even moving so for those of you scared of heights and whatever else, don't be.
The windows in each cabin are beyond dirty so taking pictures is kind of a waste, but possible.
Tip:
The wheel stays in operation even when it rains.
Overall I'm glad I got to go on the highest observation wheel in the world, but I won't be back. This is kind of a once in a lifetime experience so I highly suggest everyone does it once.