My daughter (Ocean, age 4) and I have a reward system going. When she earns all her stickers she gets to pick a place to go shop for 1 thing. She has chosen Hissyfits 4 out of the 5 times so far.
They have a book shelf that's NOT full of only Barbie and princess crap. Ocean chooses toys like binoculars and books that aren't typically highlighted in average toy stores. She also is able to play with some of the things while I do the clothes shopping.
The clothing at Hissyfits is the coolest. We get stopped when out and about to ask about her skull skirts and flamingo shoes.
And the maternity stuff makes me want to get myself knock up!! haha
From the second I walk in the door I am greeted with a smile and so is Ocean. The super friendly and funny staff talk to us and make suggestions based on our past purchases an my kid's personality.
The shop is ALWAYS having additional sales here and there and they now have a stamp card. But even without the sales, the prices are very reasonable. We got a pair of ridiculously cute pajamas that retail at 95 bucks *gag* for less than 15.
Target's children's section has suffered a great loss since Hissyfits opened. (speculation)
This store has a true community feeling, very welcoming. I would make the drive to Hissyfits even if I didn't live right around the corner! Hooray, Hissyfits!!