That's it, I am never shopping at another lingerie store in Toronto again. They got me. Especially if you are a tough to fit size, it is such a relief to have a friendly, knowledgeable, spot-on bra (and/or swimsuit) expert bring you exactly what you need within minutes. And the bras aren't any more expensive than what I would otherwise spend on a "good" bra. Came here on the recommendation of a friend and I am hooked!