Gentle and natural is the Pure&Simple approach to facials. I was used to more aggressive/harsh facials, but quickly realized that being kind to the skin yields the best results. the aestheticians are knowledgable and pampering. they have excellent monthly specials, all-natural lines that are reasonably priced, and the aestheticians will actually spend time w/ you afterwards picking out good stuff. I recommend Amy or Vera. it will be my 4rth time going there this month, and umpteenth time buying products. Jay, who runs the front desk, is a delight!