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| - Firstly, No Frills is a discount grocery store whose main goal is to provide lowest prices for grocery staples, so don't go there expecting to find huge selection or high-end luxury items. Nor is it a store to leisurely peruse the international cheese section while sipping on the latte you bought inside. There's a reason it's called "No Frills" - all the pretentious extras that you find in, for example, the Loblaws down the street are absent and you're left with plain aisles and displays, and all the staples for your average household kitchen sold for substantially less than the same items at that same Loblaws I already mentioned. And I must say, I find the produce items to be of better quality and substantially cheaper than said Loblaws. (I mention Loblaws so much because I actually live closer to it and thus do run in at times but mostly I will go to the further No Frills). Examples: I will not buy heads of lettuce from Loblaws because it's hard to find what isn't wilted, and it's also more expensive; lemons sell at Loblaws for a dollar and change, whereas at No Frills the same lemons sell 2 for a dollar. Other reviewers' complaints about the long lines, cumbersome and/or unhappy staff, mystery pricing, and frequency of certain items being out of stock are legit; HOWEVER, the exact same things can be said of Loblaws. And in the case of out-of-stock items this makes sense seeing as No Frills is actually owned by the same people as Loblaws so their supply chains are the same, and it is usually the case that if No Frills is out of it, so is Loblaws. Now it's true, I don't buy certain things like meat from No Frills because No Frills simply doesn't carry much if any hormone and antibiotic-free stuff (this would be considered a luxury item I suppose, and thus not surprising that it's not at No Frills). But they do carry organic milk and eggs, and a surprising selection of things like different types of rice and yes, even some international cheeses (although not as much as Loblaws). Simply put, No Frills is the best place to buy produce and staples like milk, grains, bread, canned and frozen goods. Shop elsewhere if you are looking for fancy meats and cheeses, unusual ingredients, or if you simply want to choose from a huge variety of one thing rather than have to choose between just one or two brands of that thing. No. Frills. Just what you need (*most* of the time). I'd rather wait in line at No Frills and pay a third less than wait just as long in line at Loblaws and pay more. If you want a real 5 star grocery chain that truly has a great selection at reasonable prices, treats its employees well in such a way that customers can tell, and has mastered the rudimentary art of cashing people out in a fast and efficient manner, go to Wegmans in Western New York (sigh, I miss Wegmans).
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