This place is not new, but it's the real deal. Staff walks the walk, not just talking about healthy and organic....like some other places. Their juice drinks are 100% SO GOOD. It's a little more $$$ than a lot of other lunch places, but you definately get what you pay for. They have cooking classes you can sign-up for ( I always mean to, but never do). The pizza is not like any pizza ever...really creative with the menu too. I love the way it smells in there too!