Awesome little beer distributor and a great location. For me the biggest thing is that they have PARKING!! it's rare to find a shop in the city with a parking lot and I especially don't want to have to park down the street when carrying a case of beer back to my car. That alone would make me choose this shop over others in the area.
They have a great selection of craft beers and variety packs, specifically in the coolers along the back. Everything I've gotten has seemed reasonably priced as well.
Employees are always friendly when you check out. I've never needed more involved customer service, so I can't comment beyond that. Hours are good, store is clean and again there is PARKING! What more could you want?