The dealership promotes themselves as one that gives you their best price the first time around. That appeared to be exactly how they operated and they didn't change their numbers.
It was somewhat annoying however to have them advertise a car (used) at one price on their website and then tell us that the price was higher.
It was a quick experience to take a test drive, get a price on their car and have our trade in evaluated. Their overall price on our trade in was lower than we could get elsewhere and their 'firm' price on their used car was higher than what we found at other dealerships for the same car.