Nothing special other than the convenience of having gelato while you're shopping here at the Forum Shops.
Not only is it expectingly expensive (one scoop $6.49), but incredibly jam-packed if you're walking straight through it, crowded a heck. But good fast service.
After the so-so experience at Gordon Ramsay's Pub, the vanilla was a bonus.
VIP definitely the better deal at $10, for 3 scoops.