There is so much good to be said about this place that I don't know where to start.
The owners take such pride in their place that it's more like visiting home than eating out. They make their place so warm and inviting that you just want to go over and over and over.
The food is delicious and fresh. The rare beef noodle soup (pho tai) is delicious, and arrives almost too hot. The vermicelli (bun) is some of the best in the city. Get the large size and you're in for a food coma.
Trying to get a table at lunch time is very difficult as it is a very popular place.
The service is simply amazing. Attentive and engaging, and if you go more than three or four times, "Mama" will have your order memorized. It's simply amazing.