This place is perfect for those of us who grew up in an area where booze is only sold in booze stores. You may pay a bit more, but it is booze and booze related items shop. I would rather go here that deal with Wal-Mart or a grocery store.
The employees here are always friendly and helpful.
They have a very good selection. If you want niche craft beers, go to Total or Lee's. If you want Sam Adams Seasonals, locals and regional, then Liquor Outlet has you covered. There is a good spirits selection at reasonable prices.
In short, this isn't a fancy pants, snooty tooty wine and more store.
It is a liver hater heaven, with ice, beef jerky, cigars, and nice people on stock and register. What more can you ask for to get your weekend started??