What strikes me is the menu that makes sense!
Larger cup size for the ice coffee. You get the same amount of coffee compare to hot ones. Other coffee shops I have to ask for less ice so that I don't feel like I get rid off.
The cashier is also the coffee maker! And he is a happy magnet. You feel he is so happy to work there. Greet customer with joy and make the coffee with uplift spirit. I love the energy there! When you get a coffee, you feel like you also get a piece of joy out of the person who makes it.
The coffee choice is much nicer and more versatile (Coconut mocha, Tiramisu mocha...) than Starbuck and cheaper. It's also right by the lake with a view. I am in love with this place. It will be Coffee Rush for me for a while instead of Starbucks or Coffee Beans and Leaf.